Starting in pre-pandemic 2019 and picking up production in 2021, Chicago revamped their visual campaign to include sexy imagery, more modern fonts and simple yet classic colors. Designs created in collaboration with other designers at RPM.

chicago, 2019 branding revamp

A newspaper page with a large Chicago-themed promotional section featuring the Chicago musical, with the text 'The Razzle Dazzle Returns' and details about the production, including its Broadway opening date and venue
A promotional website for the musical Chicago
A promotional website for the musical Chicago
A promotional website for the musical Chicago
A promotional website for the musical Chicago
Email newsletter from The New York Times with a black banner advertisement for the musical Chicago
Yellow taxi cab in New York City with a billboard with the word CHICAGO in red letters and a photo of a person making a hand gesture
Yellow taxi cab in New York City with a billboard with the word CHICAGO in red letters
City view with multiple large electronic billboards displaying advertisements, including a show titled Chicago starring Pamela Anderson, and a play To Kill a Mockingbird
Digital billboard in Times Square displaying an advertisement for the musical Chicago
Times Square in New York City with large digital billboards advertising Chicago: The Musical
Billboard advertising the musical Chicago