chicago, front of house rebrand

Starting in pre-pandemic 2019 and picking up production in 2021, the front of house at the Ambassador Theatre was redesigned to incorporate the more modern branding into their home space. All pieces of the front of house were touched by me, with the exception of the long marquee at the front, which was kept as-is for budgeting reasons. Designs created in collaboration with other designers at RPM.

The entrance to a theatre with a large poster advertising the musical Chicago, featuring a woman with wavy hair and red lipstick
Entrance to a theater showing the musical Chicago with a digital sign advertising it as 'Crazy-Fun'
Marquee and facade featuring large vertical banners and advertising for the musical Chicago
Street view of a theater marquee advertising the musical Chicago, with people walking on the sidewalk and cars on the street
Two advert posters with black and white images of women on a brick wall. The left poster shows a woman with short hair, finger on lips, with text that says, 'The name on everybody's lips is GONNA BE...'. The right poster shows a smiling woman with sh
Crowd gathered outside a theatre in New York City lined up for a musical production of Chicago. Prominent marquee shows the show's title and a performer in black and white. Bright city lights and surrounding signs are visible
Front view of the Ambassador Theater with marquee advertising the musical Chicago, featuring a black and white photo of a woman
A brick wall with a large digital sign reading, 'The name on everybody's lips is Gonna Be...' with social media hashtags and usernames. Below, a smaller sign encourages taking a pose and sharing on social media with directional arrows and icons for I