10 years of disney’s aladdin on broadway

WINNER OF TWO SILVER CLIO AWARDS AND A SHORTLIST HONOR!

With the help of the Creative Director, Senior Brand Designer, and countless other hands at both Disney Theatrical Group & Situation Group, I was a key piece in designing a new brand for Disney’s Aladdin on Broadway. The new artwork highlighted three (3) moments from the production in an elevated visual spectacle for the 10th Anniversary. 

Items I designed include but are not limited to Times Square billboards, subway takeovers, Front of House, Playbill promotional pieces, buses, and more.

Hand holding a playbill for the musical Aladdin outside a theater with bright signage
Times Square in New York City with billboards advertising the Broadway musical 'Aladdin' and city buildings
City street scene with large digital billboard advertising 'Aladdin' celebrating 10 years of Broadway magic
City street scene with a purple double-decker bus advertising the Broadway musical Disney's Aladdin parked in front of a CBS News building with large glass windows. Pedestrian crosswalk and metal barricades are in the foreground
Double-decker tour bus advertising the Disney's Aladdin on Broadway, parked on city street with surrounding buildings and a bicycle nearby
A busy city street corner with pedestrians walking and blurred motion. There are electronic billboards, including an advertisement for Disney's Aladdin on Broadway
Newspaper with an article on Disney's Aladdin
A green transit station, facing a digital advertisement for Broadway's Disney's Aladdin musical. The ad features a magic lamp and encourages ticket purchases
Crowded Times Square in New York City with digital billboards, advertisements, and a statue of a man at the center. People are walking and sitting around. Showcases Disney's Aladdin on Broadway
Enamel pin featuring the number '10' in purple glitter with a yellow lamp design in the center
Digital posters advertising the Disney's Aladdin at the New Amsterdam Theatre, located at 7th Avenue and 42nd Street, featuring colorful text and graphics
Turnstiles at an entrance with a sign above indicating Exit to Times Square, 43rd Street & Broadway. Designs from Disney's Aladdin on Broadway are included
Underpass wall with colorful Disney's Aladdin posters at Times Square subway station
Underground subway passageway with colorful Disney's Aladdin posters at Times Square subway station
Billboard advertising the Disney's Aladdin
Poster for Disney's Aladdin on Broadway with a golden magic lamp and coins, purple background, and text announcing it's a Webby Award winner