Event Design

My anniversary was last month, which means I’ve been thinking back to one of my favorite projects ever — my own wedding. Designing for an event that personal was such a wild mix of creativity and emotion. Every detail, from the invitation suite to the bar signage, felt like a chance to tell a cohesive story through design.

When I work on weddings now, I still treat them like brand identities — just with more romance and elegance. Every touchpoint should connect, whether it’s a menu, napkin, or tote bag.

A few of my go-to tips for event design:

• Think beyond the logo. Build a whole system — colors, patterns, type — that carries through each piece. For my own wedding, we had a branding sheet (are we surprised!?)

• Design for the senses. Designs for weddings are a bit of a different ballgame because of the variety in deliverables your design will touch. From napkins to dance floor light projections & invites, keep in mind all different textures and visuals.

• Keep it timeless. Choose details that will still feel like you years from now. This isn’t the place to be overly trendy, a mistake I often see.

Seeing everything come together for my own wedding reminded me why I love this kind of work. Design has this quiet power to shape moments and memories in the most beautiful way, and especially at life’s most precious & memorable events.