Color Theory

Let’s talk color! Not just “that looks nice” color—but why certain hues make people click, buy, or bounce. Color theory is basically the cheat code for creating designs that feel right. It’s how we tap into emotions, build brand recognition, and avoid accidentally making something that screams “emergency alert” when you were going for “calm and professional.”

Here’s a super quick refresher on color theory to keep in your back pocket:

• Complementary Colors: These are opposites on the color wheel, like red & green or blue & orange. Think 7UP — this contrast not only grabs attention, but also emphasizes a "refreshing + bold" feeling.

• Analogous Colors: These are neighbors on the color wheel, like yellow, orange, and red. The MasterCard logo is a perfect example—red and orange overlapping for a warm, harmonious feel.

• Warm vs Cool: Warm (reds, oranges) energize; cool (blues, greens) calm things down. These colors blend well together to create a cohesive message. Think Google, who blends both warm (red, yellow) and cool (blue, green) tones. This mix creates a playful, inclusive, and balanced message.

Whether you're building a brand, launching a product, or designing a killer Instagram graphic, understanding the emotional and psychological power of color is key. So next time you’re picking a palette, ask yourself—what do I want people to feel? Because design isn’t just what they see—it’s how it makes them react.