Heathers The Musical

Heathers The Musical

For Heathers: The Musical, I developed and led the creative direction for two distinct key art campaigns: Sinister Shadows and Teen Angst. Each concept was designed to capture a different facet of the show’s identity — one leaning into the dark psychological tension beneath the surface, and the other amplifying the heightened emotion and volatility of teenage life. From initial concepting through on-set art direction, I shaped the visual language across photography, styling, composition, lighting, and tone to ensure the final imagery felt both theatrical and contemporary. Created in collaboration with the team at Situation Interactive, the campaigns translated the musical’s cult energy into cohesive key art systems that extended seamlessly across advertising, social, and digital platforms.