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MARKETING & BRANDING

Disney on Broadway

Visual materials for Disney on Broadway that bring The Lion King and Aladdin to life across multiple marketing channels.

Disney on Broadway

I worked with Disney on Broadway to design creative assets across two of its most iconic productions, The Lion King and Aladdin. My role includes art direction as well as the development of digital, social, and print materials that align with Disney’s brand standards while remaining specific to the distinct visual world of each show. These assets support a range of initiatives, from evergreen marketing to special campaigns and milestone moments. The work requires balancing consistency across the Disney on Broadway umbrella with the unique tone, color, and storytelling of each production. Through thoughtful design and execution, these materials help sustain strong audience engagement for long-running Broadway shows.

Role

Art Director + Designer

Collaborators

Situation Group + Disney on Broadway

Timeline

2023-2024

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