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MARKETING & BRANDING

Chicago on Broadway

Creating cohesive visual assets across branding, front-of-house materials, and digital, social, and print platforms to support the show before and after its pandemic reopening.

Chicago on Broadway

From 2019 through the show’s reopening after the COVID-19 pandemic, I worked as part of the design team for Chicago, supporting a pivotal era for the production during and after its temporary closure. My role included contributing to the rebrand and helping evolve the show’s visual identity while honoring its iconic legacy. I designed a wide range of front-of-house materials that enhanced the audience experience from arrival to curtain call. In parallel, I created social and digital assets to maintain visibility and engagement during an unprecedented pause in live theater. Across print, digital, and experiential touchpoints, the work balanced consistency, adaptability, and renewed energy as Broadway returned.

Role

Graphic Designer

Collaborators

RPM + Chicago on Broadway

Timeline

2019-2022

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