BRAND IDENTITY
Business of Broadway
Creating branding and marketing assets that help communicate the organization’s mission of making the commercial theater industry more transparent and accessible.
Business of Broadway
For The Business of Broadway, I design visual materials that support the organization’s educational programming, brand presence, and audience engagement initiatives. Founded by working commercial producers, the platform helps demystify the business side of theater through courses, workshops, and industry resources designed for emerging and established professionals alike. My work includes developing digital, social, and marketing assets that reflect the organization’s approachable, informative, and community-driven voice while creating a cohesive visual presence across its educational offerings and promotional materials.
Role
Creative Strategy + Design Execution
Collaborators
N/A
Timeline
2021-present
