Aladdin's 10th Anniversary

Aladdin's 10th Anniversary

For Aladdin’s 10th Anniversary campaign, I supported the design and art direction of a large-scale theatrical marketing initiative celebrating a major milestone for the production. The work spanned digital, social, and promotional assets designed to engage longtime fans while introducing new audiences to the show through visually cohesive storytelling across platforms. Each piece balanced spectacle and nostalgia with a polished, contemporary approach aligned with Disney Theatrical Group’s brand standards and the production’s iconic visual identity. The campaign was recognized with two Silver Clio Awards and a Webby Awards, highlighting the impact of thoughtful creative direction within global theatrical marketing.