Key Art Development

My approach to key art development focuses on defining a strong visual anchor that can scale across digital, print, social, and experiential applications. I begin by exploring concept, typography, color, and imagery to capture the core tone and message of a project. From there, I refine the system to ensure consistency while allowing flexibility for different formats and audiences. The resulting key art guides downstream assets, helping teams move efficiently while maintaining a cohesive look and feel. This process ensures each campaign launches with clarity, impact, and longevity.